Step-by-step playbook
How to publish on Zillow.
Free for FSBO sellers. The #1 US portal — where buyers look first.
- 01
Step 1
Create a free Zillow account (or sign in) at zillow.com.
- 02
Step 2
Go to "Sell" → "Post For Sale By Owner" (or go straight to zillow.com/sellerlanding/post-fsbo).
- 03
Step 3
Enter your address and claim the home if it already shows in their database.
- 04
Step 4
Set the status to "For Sale By Owner" and the price using the market band we gave you.
- 05
Step 5
Paste the US-EN copy into the description and fill in beds, baths and square footage.
- 06
Step 6
Upload your kit photos; drag to reorder and lead with the best exterior/hero shot.
- 07
Step 7
Set your contact preferences: Zillow shows a contact form — decide whether to also display your phone.
- 08
Step 8
Publish. NOTE: Zillow does NOT syndicate FSBO listings to Realtor.com — that is exactly why you also do the flat-fee MLS step.
This guide ships inside the PDF you get with every pack.
