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Step-by-step playbook

How to publish on Zillow.

Free · Direct FSBOOpen www.zillow.com

Free for FSBO sellers. The #1 US portal — where buyers look first.

  1. 01

    Step 1

    Create a free Zillow account (or sign in) at zillow.com.

  2. 02

    Step 2

    Go to "Sell" → "Post For Sale By Owner" (or go straight to zillow.com/sellerlanding/post-fsbo).

  3. 03

    Step 3

    Enter your address and claim the home if it already shows in their database.

  4. 04

    Step 4

    Set the status to "For Sale By Owner" and the price using the market band we gave you.

  5. 05

    Step 5

    Paste the US-EN copy into the description and fill in beds, baths and square footage.

  6. 06

    Step 6

    Upload your kit photos; drag to reorder and lead with the best exterior/hero shot.

  7. 07

    Step 7

    Set your contact preferences: Zillow shows a contact form — decide whether to also display your phone.

  8. 08

    Step 8

    Publish. NOTE: Zillow does NOT syndicate FSBO listings to Realtor.com — that is exactly why you also do the flat-fee MLS step.

This guide ships inside the PDF you get with every pack.